A San Francisco startup called Emsense claims that it has the tools needed to monitor a person's true reactions during an entire commercial or video game. The company has developed a sensor-laden headset that tracks brain activity using a single electroencephalography sensor (EEG) at the forehead, and other sensors that monitor breathing rate, head motion, heart rate, blink rate, and skin temperature--all of which can be indicators of whether a person is engaged or excited.[ more ]
No comments:
Post a Comment